Beaujolais at Auction: The Fastest-Growing French Category (+48% in 2025)
Cru Beaujolais auction prices from 2021–2026. Lapierre, Foillard, and Desvignes prices show why collectors have turned to Gamay as the new Pinot Noir.
Beaujolais prices jumped 48% in 2025 — the natural wine movement has turned cru Beaujolais into one of the most dynamic auction categories in France.
This comparison covers 2 producers across 293 auction lots. Jean Foillard commands the highest average prices at $54 per bottle — a 108% premium over Guy Breton ($26).
Producer Comparison
Average hammer prices per bottle across all vintages, 2021–2025. Lot counts indicate auction liquidity — higher is easier to trade.
Jean Foillard
$54
avg / bottle
284 lots sold
Guy Breton
$26
avg / bottle
9 lots sold
Year-by-Year Price Comparison
The table below tracks each producer's average price per bottle by year, making it possible to identify which domaines appreciated most during different market conditions. Looking at the most recent year of data: Jean Foillard rose 57% in 2026; Guy Breton rose 205% in 2026.
| Producer | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total Lots |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jean Foillard | $40 | $115 | $75 | $78 | $116 | $40 | $41 | $69 | $52 | $45 | $49 | $77 | 284 |
| Guy Breton | — | — | — | — | — | — | — | $21 | $25 | $19 | — | $58 | 9 |
Individual Wine Performance
Drilling down to individual wines reveals which specific cuvées and vintages have driven each producer's overall appreciation — and which have lagged. CAGR is calculated from the first year each wine appeared at auction to the most recent.
| Wine | Vintage | 2021 | 2022 | 2023 | 2024 | 2025 | Lots | CAGR |
|---|---|---|---|---|---|---|---|---|
| Jean Foillard, Morgon, Cuvee 3.14 | 2010 | — | — | — | — | $206 | 5 | -25.2% |
| Jean Foillard, Morgon, Cuvee 3.14 | 2016 | — | — | — | $125 | $155 | 3 | -7.0% |
| Jean Foillard, Morgon, Cuvee 3.14 | 2017 | — | $168 | — | — | $147 | 5 | -5.3% |
| Jean Foillard, Morgon, Cuvee 3.14 | 2013 | — | $223 | $177 | $90 | $142 | 6 | -14.0% |
| Jean Foillard, Morgon, Cuvee 3.14 | 2014 | — | — | $165 | $146 | $125 | 5 | 2.0% |
| Jean Foillard, Morgon, Cuvee 3.14 | 2018 | — | — | $100 | — | $106 | 3 | 3.0% |
| Jean Foillard, Morgon, Cote du Py | 2015 | — | — | $32 | $70 | $84 | 7 | 32.8% |
| Jean Foillard, Morgon, Cote du Py | 2017 | $33 | $42 | $44 | — | $71 | 12 | 12.7% |
| Jean Foillard, Morgon, Cote du Py | 2016 | $56 | $57 | $58 | $79 | $70 | 13 | 21.8% |
| Jean Foillard, Fleurie | 2015 | — | — | — | $38 | $65 | 2 | 71.0% |
| Jean Foillard, Fleurie | NV | — | — | — | — | $65 | 1 | — |
| Jean Foillard, Morgon, Corcelette Cuvee Corcelette | 2015 | $33 | — | — | — | $45 | 2 | 8.1% |
| Jean Foillard, Morgon, Corcelette Cuvee Corcelette | 2019 | — | — | $31 | $33 | $45 | 7 | 20.5% |
| Jean Foillard, Morgon, Cote du Py | 2022 | — | — | — | — | $45 | 19 | -28.9% |
| Jean Foillard, Morgon, Cote du Py | 2014 | $63 | — | $42 | $57 | $44 | 11 | -8.6% |
| Jean Foillard, Morgon, Cote du Py | 2020 | — | — | $60 | $39 | — | 14 | 0.0% |
| Jean Foillard, Morgon, Cote du Py | 2021 | — | — | $70 | $37 | $39 | 17 | -5.0% |
| Jean Foillard, Morgon, Eponym' | 2015 | $50 | — | — | — | $38 | 5 | -6.6% |
| Jean Foillard, Morgon, Eponym' | NV | — | — | — | — | $38 | 1 | — |
| Jean Foillard, Morgon, Eponym' | 2019 | — | — | — | — | $38 | 4 | — |
| Jean Foillard, Morgon, Corcelette Cuvee Corcelette | 2016 | $40 | — | — | $35 | — | 4 | -4.3% |
| Jean Foillard, Morgon, Corcelette Cuvee Corcelette | 2020 | — | — | $38 | — | $35 | 10 | -4.0% |
| Jean Foillard, Morgon, Corcelette Cuvee Corcelette | 2021 | — | — | — | $34 | — | 9 | — |
| Jean Foillard, Morgon, Corcelette Cuvee Corcelette | 2022 | — | — | — | — | $34 | 10 | — |
| Jean Foillard, Morgon, Cote du Py | 2018 | — | $49 | $49 | $33 | — | 7 | -17.9% |
Prices are average hammer prices per bottle. Wines with fewer than 3 lots may show volatile averages.
Key Takeaways
- →Most liquid:: Jean Foillard has the highest lot count (284 lots), making it the easiest to trade if you need to exit a position quickly.
- →Best entry point:: Guy Breton at $26 per bottle offers the lowest average price in this comparison while sharing auction floors with far more expensive peers — potentially offering relative value.
- →Strongest recent momentum:: Guy Breton showed the largest year-on-year price increase (+205%) — a sign of accelerating collector interest.
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