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Bordeaux vs Burgundy vs Champagne: Best ROI 2021–2026?

Indexed price appreciation for Bordeaux, Burgundy, and Champagne from 2021–2026. Risk-adjusted returns by region show where fine wine investment has paid off.

fine wine investment returnsBordeaux vs Burgundy ROIbest wine region to investChampagne investment return

Five years of data across 9 auction houses — here is exactly how the three most traded French wine regions have performed as investments.

This analysis draws on 158 auction lots across 4 regions. Bordeaux Red commands the highest average prices at $457 per bottle, more than 5x the average for White Burgundy ($100). Over the five-year period, Bordeaux Red has appreciated fastest at 44.1% CAGR, while White Burgundy has seen prices decline at -4.5% annually.

Price Comparison by Region

Bordeaux Red grew 331% from $106 in 2021 to $457 in 2025.

Region / Category2021 Avg2022 Avg2023 Avg2024 Avg2025 AvgTotal LotsCAGR
Red Burgundy$120$13$63$2,841$10031-4.5%
White Burgundy$120$13$63$2,841$10031-4.5%
Bordeaux Red$106$25$98$7$4573444.1%
Champagne$139$38$64$145$13062-1.7%

Average hammer price per bottle, all producers combined. CAGR from 2021 to most recent year with data. Source: WineAuction.ai — 158 lots across 9 houses.

Price Per Bottle: Most Recent Year

A visual comparison of average hammer prices in the most recent year of data.

Bordeaux Red
$457
Champagne
$130
Red Burgundy
$100
White Burgundy
$100

Key Takeaways

  • Best-performing category:: Bordeaux Red has delivered the strongest appreciation at 44.1% CAGR — backed by 34 lots of market evidence.
  • Most liquid market:: Champagne trades the most volume at 62 lots — the most active secondary market and easiest to exit positions in.
  • Value opportunity:: Bordeaux Red offers 44.1% annual growth at an average of $457 per bottle — strong appreciation at a lower entry price than the category leaders.

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