How to find the markup on a restaurant wine list
Send a restaurant wine list and see the markup on every bottle.
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Ask
Send a photo, PDF or link of the list, then:
Which five bottles have the smallest markup over retail? A red under $150 for lamb.
This restaurant charges $240 for Sassicaia 2016. What is the markup?
You get
- Each bottle's list price, retail price and markup. Three times retail is a 200% markup.
- The least and most marked-up bottles, within your budget if you gave one.
- For long lists, a page you can sort.
Tips
- Take a flat, well-lit photo of each page. Glare causes misread vintages.
- Naming a restaurant instead of sending its list needs a plan with restaurant access. See Pricing.
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