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France · Roussillon

Montrose

This entry refers to Domaine de Montrose in Roussillon, not the more famous Château Montrose in Saint-Estèphe. The Roussillon producer is best known for its rosé wines under the Montrose label, including the Rose 1701 cuvée — a reference to the estate's founding year. Located in the Languedoc-Roussillon appellation, the estate produces rosé from a blend of Mediterranean varieties including Grenache, Cinsault, and Syrah, targeting the premium rosé market. Across 454 auction lots, the estate commands an exceptional average of $433 per bottle — among the highest averages for any rosé producer — with prices reaching $3,998. This elevated average reflects significant holdings of older vintages and large formats rather than standard current-release pricing. The Rose 1701 is the estate's prestige cuvée, produced in limited quantities. The Roussillon positioning and premium pricing suggest the estate has cultivated a devoted following among collectors who prize aged southern French rosé with cellaring credentials unusual for the category.

Domaine de Montrose's Rose 1701 takes its name from the estate's purported founding year of 1701, positioning it as one of Roussillon's oldest wine properties.
454 auction lots average an extraordinary $433 per bottle for rosé wine — the high average driven by older library vintages and large formats that attract premium bids.
The estate's price ceiling of $3,998 per lot suggests a small but extremely committed collector base willing to pay premium prices for mature southern French rosé.
The rosé portfolio from Mediterranean Grenache, Cinsault, and Syrah varieties competes in the premium rosé segment alongside Provence producers like Chateau Rayas Rosé and Tavel.

Auction Lots

454

Avg Price / Bottle

$433

Top Vintage

1989

Price Range

$49 – $4.0k

In the Glass

Montrose Roussillon rosés are built on Grenache, Cinsault, and Syrah from Mediterranean terroir: ripe red berry fruit, garrigue, dry herbal notes, and a mineral, saline finish that distinguishes them from lighter Provence styles. Rose 1701, aged longer than the standard release, gains complexity with time — dried rose, citrus peel, and spice. The wines are full-bodied and structured for rosé, capable of short-term cellaring in ways that most rosé is not.

Portfolio

WineColourAvg PriceLots SoldTop Vintage
RoseRose$4264331989
Rose 1701Rose$583212014

Montrose is based in the Roussillon wine region.

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