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Premiere Napa Valley (Page Cellars)

Premiere Napa Valley is a charity auction program organized by Napa Valley Vintners since 1981, in which participating wineries produce one-of-a-kind lots—typically blends, single-barrel selections, or verticals—for live auction at the annual event. The wines aggregate under this shared identity in the database, making the category unusually diverse. The lots command premiums driven by their unique, unrepeatable character: single-barrel bottlings, winery-specific experimental lots, and rare format packages unavailable elsewhere. At auction, 846 lots averaging $209 per bottle with prices reaching $1,251 reflect the diversity of participating estates—from small cult wineries to major commercial producers—and the range of vintage quality across decades of the program. The 1995 vintage tops the auction database. These lots are particularly valuable as reference points for winery capability and style, as winemakers often contribute their finest or most experimental barrels to demonstrate technical range outside their standard commercial portfolio. Resale values vary significantly depending on the originating winery and vintage. Lots from highly regarded cult producers such as Screaming Eagle, Harlan, or Colgin—when they appear as Premiere Napa participants—can achieve multiples of the $209 average, while commercial estate lots may trade at or near that level.

Premiere Napa Valley has operated since 1981, making it one of the world's longest-running charity wine auctions; cumulative donations to community initiatives are estimated in the tens of millions of dollars over the program's history.
Each Premiere Napa Valley lot is a unique, one-of-a-kind selection—typically a single barrel or small blending experiment—produced specifically for the auction; these wines cannot be purchased anywhere other than the live auction event or subsequent secondary market.
Auction prices reach $1,251 per bottle and average $209—significantly above commercial release prices for many participating wineries—reflecting the collectible premium assigned to unique, non-reproducible lots with documented auction provenance.
Participating wineries range from boutique cult producers to Napa's largest commercial estates, meaning the quality and collector value of individual lots varies enormously; lots from highly regarded small wineries typically achieve multiples of the $209 average.

Auction Lots

423

Avg Price / Bottle

$209

Top Vintage

1995

Price Range

$49 – $1.3k

In the Glass

Inherently diverse, reflecting 40+ participating Napa wineries across multiple varieties. Cabernet Sauvignon dominates at approximately 70–80% of lots: blackcurrant, cedar, and chocolate in styles from mountain-structured to valley-floor opulent. Chardonnay, Pinot Noir, and blended lots make up the remainder. Quality ranges from experimental one-off barrel selections to masterclass-level single-cask bottlings, making lot-by-lot evaluation essential for buyers and collectors.

Portfolio

WineColourAvg PriceLots SoldTop Vintage
Cabernet SauvignonRed$2094231995

Top Auction Houses

spectrum

745 lots

Premiere Napa Valley (Page Cellars) is based in the California wine region.

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