Krug, Collection 1981 sold at auction 27 times in the last five years, at a median of $1,312 per 750ml; half of those sales fell between $1,262 and $1,420. The most recent sale was on May 22, 2026. The lowest retail price today is $2,229, across 14 retail offers.
Auction median, last 5 yrs
$1,312
27 sales · $1,262–1,420 middle half
Lowest retail now
$2,229
14 retail offers
Last auction sale
May 22
2026
Critic scores
92
Wine Advocate
92
Vinous
Krug, Collection, neighbouring vintages
Wine facts
- Country
- France
- Region
- Champagne
- Type
- White
See retail offers and the full price history
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About Krug
Krug was founded in Reims in 1843 by Joseph Krug, a butcher's son from Mainz who had spent eight years at Champagne Jacquesson, learning blending as well as the books. His son Paul established it as a grande marque, and the house moved in 1866 to the Rue Coquebert premises it still uses. Jeanne Krug kept it going during the First World War while Joseph Krug II was a prisoner; the 1926 and 1928 vintages earned lasting praise. Henri and Rémi Krug widened the range from the 1960s. Rémy Cointreau sold the house to LVMH in 1999. Its core wine is the multi-year blend Krug Grande Cuvée.
- Appellation
- Champagne AOC
- Owner
- LVMH; Krug family still involved
- Founded
- 1843
- Grapes
- Pinot Noir, Chardonnay
- Wines
- Krug Grande Cuvée
- Website
- krug.com