How to check a merchant offer against the market
Paste a merchant quote or price list and see which prices beat the market.
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Is $300 for Pingus 2019 expensive?
$5,700 for six bottles of Lafite 2010. Fair?
Or paste an email or price list, or attach the PDF or a photo:
Check every wine in this offer against the market. Show the best five and anything overpriced.
You get
- The price per 750 ml bottle, worked out from 6-packs and cases.
- The discount against retail (lowest price on sale now) and against auction (median hammer price). Positive means cheaper than the market.
- For a list: the best lines, the overpriced lines, and lines with too little data to judge.
Tips
- Say whether a price is per bottle, per 6 or per case.
- For futures, ask: "Compare this to the last three vintages."
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