Italy · Piedmont

Ceretto

Ceretto is one of Piedmont's most commercially prominent family estates, based in Alba and farming vineyards across both Barolo and Barbaresco. The Ceretto brothers Bruno and Marcello built the estate through the 1970s and 1980s, acquiring landmark parcels including Asili and Faset in Barbaresco and Brunate and Rocche dell'Annunziata in Barolo. The Barbaresco Asili leads the auction record with 41 lots averaging $139 per bottle and the 1999 vintage most traded — a benchmark year for the cru. The Barbaresco Faset averages $97 across 11 lots with the 1990 vintage among the highest-value bottles. The Barolo Zonchera averages $128 across 22 lots with the 1985 vintage representing the collectible early era of Ceretto's production. Auction prices range from $31 to $836. Ceretto's Bricco Rocche single-vineyard Barolo (Brunate, Prà, Rocche) — if present in the data as 'Ceretto Barolo' — carries the highest prestige. The estate modernized in the late 1980s under consulting oenologist Marcello Ceretto, introducing shorter maceration and more French oak, a shift that polarized traditionalists but broadened the wines' critical appeal through the 1990s.