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Ferrari-Carano

Ferrari-Carano Vineyards and Winery was founded in 1981 by Don and Rhonda Carano in Sonoma County, primarily in the Dry Creek Valley and Alexander Valley AVAs. The Caranos built a broad, multi-varietal portfolio centered on their Tresor (a Bordeaux red blend) and Siena (a Sangiovese-dominant Italian-inspired blend) at the premium end, alongside Chardonnay and Sauvignon Blanc as high-volume anchors. The estate expanded significantly, acquiring the Prevail Winery in Alexander Valley for hillside Cabernet Sauvignon and Rhone-variety production. Across 244 lots averaging just $45 per bottle, Ferrari-Carano occupies the accessible end of Sonoma's quality spectrum — a producer with genuine craft but primarily market-oriented distribution rather than allocation-based exclusivity. The Tresor red Bordeaux blend is the primary auction driver at the high end, along with Prevail West Face and Back Forty (mountain Cabernet Sauvignon bottlings). The $338 price ceiling likely reflects older Prevail bottlings or large-format Tresor. The $1 price floor captures damaged or mystery lots in auction catalogs. Ferrari-Carano's auction value is primarily as a reliable, everyday-drinking Sonoma wine rather than a collectible investment. Ferrari-Carano's Tre Terre Chardonnay from Alexander Valley provides an additional Italian-inspired offering at accessible prices, completing a portfolio designed to cover multiple Sonoma County terroirs and price points for restaurant and retail placement.

Ferrari-Carano's Prevail winery, focused on hillside Alexander Valley Cabernet Sauvignon from the West Face and Back Forty vineyard sites, represents the estate's most serious auction proposition, trading above $100 per bottle in top vintages.
The Tresor Bordeaux blend — Ferrari-Carano's flagship since the 1980s — is a Cabernet Sauvignon-dominant blend from Dry Creek Valley and Alexander Valley, aged in French oak and positioned as the estate's grand vin.
With an average auction price of $45 per bottle across 244 lots, Ferrari-Carano sits in the everyday-drinking Sonoma segment — genuine quality at accessible prices rather than a speculative or collectible proposition.
Don Carano's original vision was to combine Sonoma County fruit quality with hospitality — the Villa Fiore winery and elaborate gardens were integral to the brand from the start — making Ferrari-Carano as much a destination as a wine producer.

Auction Lots

369

Avg Price / Bottle

$38

Top Vintage

2010

Price Range

$1 – $338

In the Glass

Sonoma County Bordeaux blends (Tresor) in the polished, fruit-forward California style: blackcurrant, plum, blueberry, and vanilla-cedar oak with supple tannins. Prevail West Face and Back Forty add Howell Mountain-adjacent density and iron-mineral character to the standard Dry Creek Valley profile. Siena (Sangiovese-Malbec) shows red cherry, Italian herb, and earth. Chardonnay is rich and toasty. Consistently approachable from release with moderate aging potential.

Portfolio

WineColourAvg PriceLots SoldTop Vintage
TresorRed$38622005
SienaRed$29522003
Cabernet SauvignonRed$37401986
Prevail West FaceRed$40392015
Reserve Cabernet SauvignonRed$32292010
MerlotRed$29221999
ZinfandelRed$11191993
ChardonnayWhite$41182008
Prevail Back FortyRed$82162003
ReserveRed$54151992
Cabernet SauvignonRed$35151994
Reserve ChardonnayWhite$50132009
Sky High Ranch Pinot NoirRed$41132009
Pinot NoirRed$1592019
Tré Terre ChardonnayWhite$7872018

Top Auction Houses

spectrum

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klwines

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brentwood

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Ferrari-Carano is based in the California wine region.

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