United States · California

Imagery

Imagery Estate Winery is a Sonoma County producer owned by Benziger Family Winery, best known for its series of varietal wines released with original artwork labels—each wine accompanied by a unique artist's painting. The brand focuses on broadly accessible Chardonnay and Cabernet Sauvignon at a below-premium price point: Chardonnay averages $31 (81 lots, 2019 peak) and Cabernet Sauvignon $46 (31 lots, 2020). Total auction volume of 355 lots at $32 average and a price ceiling of $104 reflect the brand's positioning outside the collectible tier. Imagery is an art-forward, approachable wine brand rather than a terroir-focused collectible; its auction presence is driven by individual bottle preferences rather than collector demand for specific vintages. The 2019 and 2020 vintages dominate recent auction activity, suggesting the wines are bought primarily for near-term consumption rather than aging.

Imagery is owned by Benziger Family Winery and releases each wine with a unique original painting label, positioning the brand at the intersection of wine and visual art.

The Cabernet Sauvignon averages $46 per bottle, reaching a maximum of $104—pricing that places Imagery firmly in the accessible Sonoma market tier rather than the collectible category.

The 2019 Chardonnay and 2020 Cabernet Sauvignon are the most-traded vintages, suggesting primary purchase for near-term consumption rather than cellaring.

With 355 total lots at $32 average, Imagery represents a high-volume, low-cost auction presence, typically appearing in mixed-lot estate sales rather than dedicated collector offerings.

Auction Lots

355

Avg Price / Bottle

$32

Top Vintage

2019

Price Range

$5 – $104

In the Glass

Approachable Sonoma Chardonnay: ripe tropical fruit, vanilla oak, and soft acidity in an easy-drinking style. The Cabernet Sauvignon is medium-bodied with red cherry, cedar, and mild tannins—accessible and fruit-forward rather than structured for aging. Both wines represent reliable everyday drinking without the complexity or concentration expected from boutique Sonoma producers.

Portfolio

Wine	Colour	Avg Price	Lots Sold	Top Vintage
Chardonnay	White	$31	81	2019
Cabernet Sauvignon	Red	$46	31	2020

Imagery is based in the California wine region.

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