Italy · Piedmont

Prunotto

Prunotto is one of Piedmont's oldest and most historically significant négociants, founded in Alba in 1904 and best known for single-vineyard Barolo from the prestigious Bussia cru in Monforte d'Alba and Cannubi in Barolo village. The house was acquired by Antinori in 1989, which modernized production while preserving the traditional varietal range. The auction database reflects a broad chronological span: the oldest wine is a 1947 Barolo trading at an average of $140 (51 lots), and Riserva bottlings from 1957 and 1967 average $175 and $213 respectively, confirming the longevity of traditional-styled Nebbiolo. Bussia is the flagship among modern releases, averaging $129 across 39 lots with the 1999 vintage most active. The standard Barolo averages $140, reflecting collector interest in mid-tier Piedmont labels with a long track record. Supporting wines include Barbaresco ($143, 17 lots) and Montestefano cru ($107, 9 lots), as well as the easy-drinking Barbera Bric Turot. Total auction volume of 397 lots at $115 average positions Prunotto as an accessible point of entry into aged Piedmont wines, with prices topping at $738.

Prunotto's 1947 Barolo is the oldest wine in the auction database, averaging $140 per bottle across 51 lots—a testament to Nebbiolo's extraordinary cellaring potential from traditional Piedmont producers.

Riserva bottlings from 1957 and 1967 average $175 and $213 respectively, with the 1967 Riserva reaching up to $213 per bottle at auction.

The Bussia cru Barolo, the modern flagship, averages $129 across 39 lots with the 1999 vintage most traded on secondary markets.

Prunotto was founded in 1904 in Alba and acquired by Marchesi Antinori in 1989, combining historical depth with modern production resources across the full Piedmont appellation range.

Auction Lots

397

Avg Price / Bottle

$115

Top Vintage

1947

Price Range

$1 – $738

In the Glass

Classic Nebbiolo from the Langhe: dried rose, tar, iron, and orange peel on a medium-full frame with firm, drying tannins. Bussia and Cannubi crus add dark cherry and licorice depth. Riserva bottlings show tertiary complexity—leather, forest floor, dried tobacco—that develops over decades. Barbaresco is slightly less austere with more red fruit and softer tannins.

Portfolio

Wine	Colour	Avg Price	Lots Sold	Top Vintage
Prunotto, Barolo	Red	$140	51	1947
Prunotto, Barolo, Bussia	Red	$129	39	1999
Bric Turot	Red	$59	33	2017
Riserva	Red	$104	33	2006
Prunotto, Barbaresco	Red	$143	17	2008
Prunotto, Barolo, Cannubi	Red	$109	15	1996
Riserva	Red	$213	11	1967
Prunotto, Barbaresco, Montestefano	Red	$107	9	1985
Riserva	Red	$175	8	1957
Mompertone	Red	$14	5	2006

Prunotto is based in the Piedmont wine region.

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