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Swanson

Swanson Vineyards was established in 1985 in Oakville, Napa Valley, by W. Clarke Swanson Jr., drawing on a 120-acre estate in one of the appellation's most prized Cabernet and Merlot corridors. The winery built its reputation on a Merlot program that predated the variety's 1990s boom, and on Alexis—a Cabernet-dominant Bordeaux blend named for Swanson's daughter—which has become the dominant auction offering at an average of $88 per bottle. The 2004 Alexis is the top vintage by transaction volume, a year when Napa's growing season produced structured, age-worthy reds that have performed consistently well in the secondary market. At a maximum of $182, Swanson occupies the accessible tier of the Napa collectible spectrum; its 210-lot auction presence reflects steady demand from buyers seeking Oakville-address wines at sub-$200 prices. The Merlot, averaging $40, reflects the variety's devalued market position post-Sideways despite Swanson's long track record with the grape. The 1996 Syrah, a minor but historically interesting bottling, averages only $23 and rarely appears at auction. The estate's 120-acre Oakville holding gives Swanson direct farming control across Cabernet, Merlot, and Syrah blocks. Auction activity is concentrated in Alexis, which accounts for 77 of 210 recorded lots, confirming it as the collector's primary focus within the portfolio.

Swanson planted Merlot in Oakville in the mid-1980s, making it one of the earliest dedicated Merlot producers in Napa Valley before the variety became fashionable in the early 1990s.
The Alexis Bordeaux blend accounts for 77 of 210 auction lots and averages $88; the 2004 vintage leads by transaction volume, reflecting the structured character of that Napa harvest.
At a maximum of $182 per bottle, Swanson's auction ceiling is modest for an Oakville estate, positioning it as an accessible entry point to the appellation's secondary market.
The 120-acre Oakville estate is one of the larger single-owner vineyard holdings in that sub-AVA, giving the winery full control over farming across Cabernet Sauvignon, Merlot, and Syrah blocks.

Auction Lots

210

Avg Price / Bottle

$74

Top Vintage

2004

Price Range

$2 – $182

In the Glass

Swanson's Alexis blend offers Oakville's characteristic ripe plum and cassis fruit over a mid-weight Cabernet frame with cedar, tobacco, and vanilla oak from new barrel ageing. The Merlot is softer and more approachable, with red berry, mocha, and a plush texture. The Syrah is lighter-bodied and pepper-edged with modest structure. All wines are styled for earlier drinking within 8–12 years rather than extended cellaring, reflecting the estate's accessible-premium market positioning.

Portfolio

WineColourAvg PriceLots SoldTop Vintage
AlexisRed$88772004
MerlotRed$40202003
SyrahRed$23161996

Swanson is based in the California wine region.

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