La Morra

Barolo · Piedmont · Italy · Wine Auction Prices

La Morra is the largest and most productive Barolo commune, producing the appellation's most aromatic and approachable wines from its Tortonian soils — calcareous Helvetian clay and tufa deposited in the Pliocene epoch. Sitting on the western flank of the Barolo DOCG at elevations between 150 and 500 metres, La Morra's vineyards benefit from a slightly cooler climate and more fertile soils that encourage Nebbiolo to produce wines with pronounced floral and fruit aromatics rather than the iron austerity of Serralunga. Cerequio, Brunate, and La Serra are the commune's most celebrated MGAs; Rocche dell'Annunziata and Arborina produce wines of comparable quality. Roberto Voerzio pioneered the modern, lower-yield approach to La Morra with dense planting and severe green harvesting, producing some of Barolo's most concentrated and age-worthy modern-style wines. Elio Altare and Giuseppe Rinaldi represent contrasting poles of the village's stylistic range.